One of the highest-valued corporations is bleeding away relentlessly. Apr-Jun quarter alone is at a staggering loss of $5.2Bn If one looks at the entire landscape of the hugely valued startups, the story is no different. Changing batons from one VC to another in a relentless chase towards some rosy future where the golden rainbow seems to wait. Alas, there seems to be none.. Its time that sanity prevails…Companies, Corporations and Businesses are for generating customer value. To generate Profits..Build Brands. Not for some hypothetical and nebulous valuations. And finally, generate social value. Its time that one went back to basics. SERIOUSLY!!