RESOURCES.

RESOURCES.

RESOURCES.

Your PRIVATE VAULT of limitless wealth and riches.
Dig into a reservoir of knowlege and unearth timeless treasures.

Your PRIVATE VAULT of limitless wealth and riches.
Dig into a reservoir of knowlege and unearth timeless treasures.

Your PRIVATE VAULT of limitless wealth and riches.
Dig into a reservoir of knowlege and unearth timeless treasures.

BLOGS

VIDEOS

PODCASTS

READ My BLOGS.

Harry Potter

This is some amazing text about this movie, you should read it.

Batman

This is some amazing text about this movie, you should read it.

WHATEVER YOU BELIEVE, YOU WILL ACHIEVE

Read More

Brand Creation is NEUROSCIENCE. Coke tells you HOW!

Read More

IS THIS WHY YOU WANT TO DO A STARTUP?

Read More

NARAYANA MURTHY'S 2 SECRETS TO A LEGENDARY BUSINESS

And how many Startups today get carried away by the fact that they have some super tech product that can do wonders? Only to find someone else has done something better soon!

Read More

CREATE A LEGENDARY BRAND. THE NIKE WAY!

The Brand creation genius who brought the most amazing brand, NIKE to the world. He dared. To dream. He defied every odd. Challenged all conventional wisdom. Made people stare at him in disbelief at what he proposed to do.

Read More

THE STORY OF THE NITROGEN MAN

We were all born to Be Unstoppable. Somewhere along the way, we digressed as we grew. We need to RECLAIM that power. NOW!! Are you Ready?? This is Business Coaching at a new level.

Read More

How to launch the World's Greatest Startup

Distinctive branding strategies that were simple but never attempted before. For ex., playing to the neuroscience of the Asian user and creating a positioning of a unique Emotion that was to be the talk of the town. Advertising in non-electronic relevant stores.

Read More

The Art of Brand Creation

Creating a successful brand strategy requires a deep understanding of your target audience, market trends, and competitive landscape.

Read More

5 Fundamentals That Any Startups Should Keep In Mind.

It doesn’t matter which platform of the business you are in. All entrepreneurs must understand the basics of economics to make sure their company is growing. Without understanding the foundation of business, being in charge can be overwhelming. Understanding financial statements are as important as knowing how to provide services or manufacture the products.

Read More

Blue Flower

Be The Diamond In The Sky | Vijay Parthasarathy Podcast

The World is a complex place. Not easy to understand why some MAKE IT and the others don’t. Here in these episodes, we bring together time tested techniques to leapfrog into a level where you can manifest every single desire and live a life brimming with joy and delight. Listen to my podcast on:

Read More

YOU CAN FAIL A MILLION TIMES BUT YOU QUIT ONLY ONCE ..AND THATS ONCE TOO MANY

Of late you may have heard of people ‘quitting’… How many times have you heard of people or you yourself staring at someone who was promoted over you in the organisation, though you and maybe everyone around you in the company felt he/she was less deserving than you? How many times have you heard of

Read More

AS UBER REELS UNDER A $5BN LOSS IN JUST ONE QUARTER, IS IT TIME TO FINALLY REVISIT THE BASICS OF WHY WE DO BUSINESS? IRONICAL BUT TRUE!!

One of the highest-valued corporations is bleeding away relentlessly. Apr-Jun quarter alone is at a staggering loss of $5.2Bn If one looks at the entire landscape of the hugely valued startups, the story is no different. Changing batons from one VC to another in a relentless chase towards some rosy future where the golden rainbow

Read More

3 CRITICAL FACTORS WHEN YOU CHOOSE A COACH

As more and more individuals reel under the pressures of career, health and relationships, it’s obvious to see a mushrooming of coaches So how does one decide whom to choose? Here are 3 critical factors 1. THE ‘X’ AND ‘Y’ FACTOR MIX It’s absolutely critical that the person is high on the background: the X

Read More

AUTO MARKET CRASH…3 ‘STARING IN YOUR FACE’ REASONS, EVEN AS THE AUTO MAKERS CANNOT SEE IT

NO NO NO. No way its Ola or Uber eating at the Millennials. Too naive. No way its because of the huge production as some owners seem to say. Large production doesn’t show negative growth figures! WHEN YOU HAVE 2 BRANDS, MG AND SELTOS TAKING CLOSE TO 50,000 YES, 50000 BOOKINGS in less than 3

Read More

THE MOST POWERFUL TECHNIQUE TO CREATE THE MOST POWERFUL TAGLINE

“Tagline is not just a fancy good sounding line. Nor is it the description of your products or services. Look at the Top 20 globally successful Taglines and you will know what I am saying. Because no one is really interested in what you do. They are only interested in what triggers their emotion and

Read More

The 2 Most Forgotten Secrets Of Bringing Your Visualisation Into Reality

Constantly I come across people who do not seem to get the results of the powerful Visualisation process. Its because over the years 2 VITAL SECRETS have been side stepped leaving Visualisation relegated to a mechanical imagination.

Read More

How To Become A Life Coach In 8 Steps?

How to become a Life Coach in 8 Steps? I’m pretty sure that you’ve already made up your mind to become a life coach and that’s the reason you’re here. However, remember that it’s a responsibility and also not to forget it’s probably one of the most rewarding professions in terms of satisfaction. Apart from

Read More

8 Reasons Why You Need To Hire A Brand Consultant For Your Organization In India

8 Reasons Why You Need To Hire a Brand Consultant for Your Organization in India A dynamic market environment requires constant assessment for value creation to suit the changing market needs. A well researched strategic vision that assesses both the internal and external of your organisation is a sure shot way to success of your

Read More

Beat Insomnia With 2 Simple Techniques

It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.

Read More

One Simple But Powerful Technique To Keep You CHARGED And On TOP OF THE WORLD Every Day. Day After Day

How many times has it happened that you attended a wow Motivational Seminar and came back super charged only to find yourself back to where you were a week or two later?

Read More

Trump: The Power Of A Sign Off Line

The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.

Read More

Is Branding On A New Highway!

Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..what it connotes, memorability ease, linkages to functional use and a subvert but intangible psychological connection etc.

Read More

The Undercurrents Of Brand Creation

PADMAVATI OR PK OR KJ..Boy..MARKETING LESSONS FROM GENIUSES AT THEIR BEST The Pattern continues without fail. And It always works. The proven formula. Set up a slightly controversial topic.

Read More

Five S-Mart Tips When You Buy From Places Like D-MART

Background: People who run such stores are one of the richest in the world. They haven’t got there by giving away things far cheaper than others, whatever be the quantity.

Read More

The New Virat-Anushka Ad. Looks Like The Brands Seem To Have Missed The Plot

The sign off question when Brands embark on these Ads. Does it make you want to run and buy Manyavar clothing? If it doesnt then the Ad has spent money promoting them and their relationship more than the brand.

Read More

4 Simple Tips To Achieve The All Important Ownership From Employees

1. Make them a part of the larger picture. Share company goals with them openly. 6m/12m/3yrs and seek their inputs.MOST importantly incorporate at least one of their inputs into your plan .

Read More

BYJU’S Gets Funded Exit Creativity. Enter SHARUKH KHAN

It is incredibly amazing how even an organisation like Byjus which had created a great footprint through both ideation and implementation on the creativity front, once funded, loses its plot.

Read More

4 Power Packed Techniques To Create An Incredible Brand In Just 8 Mins Of Video

HOW TO CREATE YOUR OWN BRAND. FOUR POWERFUL TECHNIQUES

Read More

Intrusive Thoughts Vs Thinking

You don’t control the guy shouting random things in the street, but you do control how you react to what you hear. Understanding that thoughts (the experience) are different from thinking (the reaction) can expose a way out of struggling with your mental health.

Read More

Just This One Habit Alone Will Catapult Your 2018 To Magical Highs

Even if all Resolutions are kept aside but if you follow just this one habit relentlessly every day, your world will transform into something miraculously enviable.

Read More

Series: Is Branding On A New Highway?..The Ambassador Game

Long ago the world of Marketing was introduced to the acronym AIDTEA. While the Marketing Tools and consumer profiles may have changed, the 6 stages of A to A, Awareness to Adoption have remained and will remain constant.

Read More

How To Erode A Brand’s Equity With Just Rs.7

LIFESTYLE STORES SHOW YOU HOW Studies have shown that it takes 7 times the effort to build a new customer compared to retaining an existing one.

Read More

The Two Most Powerful Words

Beware! When you use these 2 words you are unleashing an energy that’s so powerful that it will manifest into reality anything connected with it. A sheer transformational power.

Read More

The Power Of 21 To Achieve Anything You Want

Did you know that when a hen lays an egg, it sits on it and gives warmth continuously with unalloyed faith? And do you know how long is it for? 21days! Yes, 21 days! Not one day less.

Read More

India’s Brand Superstars Of The Millennium

Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ. Three fundamental principles, in my opinion,converge in their race to stardom.

Read More

How Hypocritical Are We?

When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low, we resisted tooth and nail, got complaint numbers direct to the cops etc and put the fear of God into him. BUT NOW, When a $50

Read More

How Great Start-Ups Are Losing The Plot Thru A Funda Error!

We’ve seen time and again some great companies, especially start-ups, taking off at supersonic speed and then slowly but surely sliding at an equally fast rate. Simply because they missed the fundamental premise. The same reason why they succeeded.. they overlooked.

Read More

Brand Rajini. Is It Worth The Leap

Once again the lights are On. Though emitting a different frequency and with the focal lens realigned. Will he? Won’t he? As the rumour mills do their bit, here’s a peek at whether the Brand’s leap into politics is worth it?

Read More

BLOGS

VIDEOS

PODCASTS

READ My BLOGS.

Harry Potter

This is some amazing text about this movie, you should read it.

Batman

This is some amazing text about this movie, you should read it.

WHATEVER YOU BELIEVE, YOU WILL ACHIEVE

Read More

Brand Creation is NEUROSCIENCE. Coke tells you HOW!

Read More

IS THIS WHY YOU WANT TO DO A STARTUP?

Read More

NARAYANA MURTHY'S 2 SECRETS TO A LEGENDARY BUSINESS

And how many Startups today get carried away by the fact that they have some super tech product that can do wonders? Only to find someone else has done something better soon!

Read More

CREATE A LEGENDARY BRAND. THE NIKE WAY!

The Brand creation genius who brought the most amazing brand, NIKE to the world. He dared. To dream. He defied every odd. Challenged all conventional wisdom. Made people stare at him in disbelief at what he proposed to do.

Read More

THE STORY OF THE NITROGEN MAN

We were all born to Be Unstoppable. Somewhere along the way, we digressed as we grew. We need to RECLAIM that power. NOW!! Are you Ready?? This is Business Coaching at a new level.

Read More

How to launch the World's Greatest Startup

Distinctive branding strategies that were simple but never attempted before. For ex., playing to the neuroscience of the Asian user and creating a positioning of a unique Emotion that was to be the talk of the town. Advertising in non-electronic relevant stores.

Read More

The Art of Brand Creation

Creating a successful brand strategy requires a deep understanding of your target audience, market trends, and competitive landscape.

Read More

5 Fundamentals That Any Startups Should Keep In Mind.

It doesn’t matter which platform of the business you are in. All entrepreneurs must understand the basics of economics to make sure their company is growing. Without understanding the foundation of business, being in charge can be overwhelming. Understanding financial statements are as important as knowing how to provide services or manufacture the products.

Read More

Blue Flower

Be The Diamond In The Sky | Vijay Parthasarathy Podcast

The World is a complex place. Not easy to understand why some MAKE IT and the others don’t. Here in these episodes, we bring together time tested techniques to leapfrog into a level where you can manifest every single desire and live a life brimming with joy and delight. Listen to my podcast on:

Read More

YOU CAN FAIL A MILLION TIMES BUT YOU QUIT ONLY ONCE ..AND THATS ONCE TOO MANY

Of late you may have heard of people ‘quitting’… How many times have you heard of people or you yourself staring at someone who was promoted over you in the organisation, though you and maybe everyone around you in the company felt he/she was less deserving than you? How many times have you heard of

Read More

AS UBER REELS UNDER A $5BN LOSS IN JUST ONE QUARTER, IS IT TIME TO FINALLY REVISIT THE BASICS OF WHY WE DO BUSINESS? IRONICAL BUT TRUE!!

One of the highest-valued corporations is bleeding away relentlessly. Apr-Jun quarter alone is at a staggering loss of $5.2Bn If one looks at the entire landscape of the hugely valued startups, the story is no different. Changing batons from one VC to another in a relentless chase towards some rosy future where the golden rainbow

Read More

3 CRITICAL FACTORS WHEN YOU CHOOSE A COACH

As more and more individuals reel under the pressures of career, health and relationships, it’s obvious to see a mushrooming of coaches So how does one decide whom to choose? Here are 3 critical factors 1. THE ‘X’ AND ‘Y’ FACTOR MIX It’s absolutely critical that the person is high on the background: the X

Read More

AUTO MARKET CRASH…3 ‘STARING IN YOUR FACE’ REASONS, EVEN AS THE AUTO MAKERS CANNOT SEE IT

NO NO NO. No way its Ola or Uber eating at the Millennials. Too naive. No way its because of the huge production as some owners seem to say. Large production doesn’t show negative growth figures! WHEN YOU HAVE 2 BRANDS, MG AND SELTOS TAKING CLOSE TO 50,000 YES, 50000 BOOKINGS in less than 3

Read More

THE MOST POWERFUL TECHNIQUE TO CREATE THE MOST POWERFUL TAGLINE

“Tagline is not just a fancy good sounding line. Nor is it the description of your products or services. Look at the Top 20 globally successful Taglines and you will know what I am saying. Because no one is really interested in what you do. They are only interested in what triggers their emotion and

Read More

The 2 Most Forgotten Secrets Of Bringing Your Visualisation Into Reality

Constantly I come across people who do not seem to get the results of the powerful Visualisation process. Its because over the years 2 VITAL SECRETS have been side stepped leaving Visualisation relegated to a mechanical imagination.

Read More

How To Become A Life Coach In 8 Steps?

How to become a Life Coach in 8 Steps? I’m pretty sure that you’ve already made up your mind to become a life coach and that’s the reason you’re here. However, remember that it’s a responsibility and also not to forget it’s probably one of the most rewarding professions in terms of satisfaction. Apart from

Read More

8 Reasons Why You Need To Hire A Brand Consultant For Your Organization In India

8 Reasons Why You Need To Hire a Brand Consultant for Your Organization in India A dynamic market environment requires constant assessment for value creation to suit the changing market needs. A well researched strategic vision that assesses both the internal and external of your organisation is a sure shot way to success of your

Read More

Beat Insomnia With 2 Simple Techniques

It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.

Read More

One Simple But Powerful Technique To Keep You CHARGED And On TOP OF THE WORLD Every Day. Day After Day

How many times has it happened that you attended a wow Motivational Seminar and came back super charged only to find yourself back to where you were a week or two later?

Read More

Trump: The Power Of A Sign Off Line

The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.

Read More

Is Branding On A New Highway!

Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..what it connotes, memorability ease, linkages to functional use and a subvert but intangible psychological connection etc.

Read More

The Undercurrents Of Brand Creation

PADMAVATI OR PK OR KJ..Boy..MARKETING LESSONS FROM GENIUSES AT THEIR BEST The Pattern continues without fail. And It always works. The proven formula. Set up a slightly controversial topic.

Read More

Five S-Mart Tips When You Buy From Places Like D-MART

Background: People who run such stores are one of the richest in the world. They haven’t got there by giving away things far cheaper than others, whatever be the quantity.

Read More

The New Virat-Anushka Ad. Looks Like The Brands Seem To Have Missed The Plot

The sign off question when Brands embark on these Ads. Does it make you want to run and buy Manyavar clothing? If it doesnt then the Ad has spent money promoting them and their relationship more than the brand.

Read More

4 Simple Tips To Achieve The All Important Ownership From Employees

1. Make them a part of the larger picture. Share company goals with them openly. 6m/12m/3yrs and seek their inputs.MOST importantly incorporate at least one of their inputs into your plan .

Read More

BYJU’S Gets Funded Exit Creativity. Enter SHARUKH KHAN

It is incredibly amazing how even an organisation like Byjus which had created a great footprint through both ideation and implementation on the creativity front, once funded, loses its plot.

Read More

4 Power Packed Techniques To Create An Incredible Brand In Just 8 Mins Of Video

HOW TO CREATE YOUR OWN BRAND. FOUR POWERFUL TECHNIQUES

Read More

Intrusive Thoughts Vs Thinking

You don’t control the guy shouting random things in the street, but you do control how you react to what you hear. Understanding that thoughts (the experience) are different from thinking (the reaction) can expose a way out of struggling with your mental health.

Read More

Just This One Habit Alone Will Catapult Your 2018 To Magical Highs

Even if all Resolutions are kept aside but if you follow just this one habit relentlessly every day, your world will transform into something miraculously enviable.

Read More

Series: Is Branding On A New Highway?..The Ambassador Game

Long ago the world of Marketing was introduced to the acronym AIDTEA. While the Marketing Tools and consumer profiles may have changed, the 6 stages of A to A, Awareness to Adoption have remained and will remain constant.

Read More

How To Erode A Brand’s Equity With Just Rs.7

LIFESTYLE STORES SHOW YOU HOW Studies have shown that it takes 7 times the effort to build a new customer compared to retaining an existing one.

Read More

The Two Most Powerful Words

Beware! When you use these 2 words you are unleashing an energy that’s so powerful that it will manifest into reality anything connected with it. A sheer transformational power.

Read More

The Power Of 21 To Achieve Anything You Want

Did you know that when a hen lays an egg, it sits on it and gives warmth continuously with unalloyed faith? And do you know how long is it for? 21days! Yes, 21 days! Not one day less.

Read More

India’s Brand Superstars Of The Millennium

Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ. Three fundamental principles, in my opinion,converge in their race to stardom.

Read More

How Hypocritical Are We?

When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low, we resisted tooth and nail, got complaint numbers direct to the cops etc and put the fear of God into him. BUT NOW, When a $50

Read More

How Great Start-Ups Are Losing The Plot Thru A Funda Error!

We’ve seen time and again some great companies, especially start-ups, taking off at supersonic speed and then slowly but surely sliding at an equally fast rate. Simply because they missed the fundamental premise. The same reason why they succeeded.. they overlooked.

Read More

Brand Rajini. Is It Worth The Leap

Once again the lights are On. Though emitting a different frequency and with the focal lens realigned. Will he? Won’t he? As the rumour mills do their bit, here’s a peek at whether the Brand’s leap into politics is worth it?

Read More

BLOGS

VIDEOS

PODCASTS

READ My BLOGS.

Harry Potter

This is some amazing text about this movie, you should read it.

Batman

This is some amazing text about this movie, you should read it.

WHATEVER YOU BELIEVE, YOU WILL ACHIEVE

Read More

Brand Creation is NEUROSCIENCE. Coke tells you HOW!

Read More

IS THIS WHY YOU WANT TO DO A STARTUP?

Read More

NARAYANA MURTHY'S 2 SECRETS TO A LEGENDARY BUSINESS

And how many Startups today get carried away by the fact that they have some super tech product that can do wonders? Only to find someone else has done something better soon!

Read More

CREATE A LEGENDARY BRAND. THE NIKE WAY!

The Brand creation genius who brought the most amazing brand, NIKE to the world. He dared. To dream. He defied every odd. Challenged all conventional wisdom. Made people stare at him in disbelief at what he proposed to do.

Read More

THE STORY OF THE NITROGEN MAN

We were all born to Be Unstoppable. Somewhere along the way, we digressed as we grew. We need to RECLAIM that power. NOW!! Are you Ready?? This is Business Coaching at a new level.

Read More

How to launch the World's Greatest Startup

Distinctive branding strategies that were simple but never attempted before. For ex., playing to the neuroscience of the Asian user and creating a positioning of a unique Emotion that was to be the talk of the town. Advertising in non-electronic relevant stores.

Read More

The Art of Brand Creation

Creating a successful brand strategy requires a deep understanding of your target audience, market trends, and competitive landscape.

Read More

5 Fundamentals That Any Startups Should Keep In Mind.

It doesn’t matter which platform of the business you are in. All entrepreneurs must understand the basics of economics to make sure their company is growing. Without understanding the foundation of business, being in charge can be overwhelming. Understanding financial statements are as important as knowing how to provide services or manufacture the products.

Read More

Blue Flower

Be The Diamond In The Sky | Vijay Parthasarathy Podcast

The World is a complex place. Not easy to understand why some MAKE IT and the others don’t. Here in these episodes, we bring together time tested techniques to leapfrog into a level where you can manifest every single desire and live a life brimming with joy and delight. Listen to my podcast on:

Read More

YOU CAN FAIL A MILLION TIMES BUT YOU QUIT ONLY ONCE ..AND THATS ONCE TOO MANY

Of late you may have heard of people ‘quitting’… How many times have you heard of people or you yourself staring at someone who was promoted over you in the organisation, though you and maybe everyone around you in the company felt he/she was less deserving than you? How many times have you heard of

Read More

AS UBER REELS UNDER A $5BN LOSS IN JUST ONE QUARTER, IS IT TIME TO FINALLY REVISIT THE BASICS OF WHY WE DO BUSINESS? IRONICAL BUT TRUE!!

One of the highest-valued corporations is bleeding away relentlessly. Apr-Jun quarter alone is at a staggering loss of $5.2Bn If one looks at the entire landscape of the hugely valued startups, the story is no different. Changing batons from one VC to another in a relentless chase towards some rosy future where the golden rainbow

Read More

3 CRITICAL FACTORS WHEN YOU CHOOSE A COACH

As more and more individuals reel under the pressures of career, health and relationships, it’s obvious to see a mushrooming of coaches So how does one decide whom to choose? Here are 3 critical factors 1. THE ‘X’ AND ‘Y’ FACTOR MIX It’s absolutely critical that the person is high on the background: the X

Read More

AUTO MARKET CRASH…3 ‘STARING IN YOUR FACE’ REASONS, EVEN AS THE AUTO MAKERS CANNOT SEE IT

NO NO NO. No way its Ola or Uber eating at the Millennials. Too naive. No way its because of the huge production as some owners seem to say. Large production doesn’t show negative growth figures! WHEN YOU HAVE 2 BRANDS, MG AND SELTOS TAKING CLOSE TO 50,000 YES, 50000 BOOKINGS in less than 3

Read More

THE MOST POWERFUL TECHNIQUE TO CREATE THE MOST POWERFUL TAGLINE

“Tagline is not just a fancy good sounding line. Nor is it the description of your products or services. Look at the Top 20 globally successful Taglines and you will know what I am saying. Because no one is really interested in what you do. They are only interested in what triggers their emotion and

Read More

The 2 Most Forgotten Secrets Of Bringing Your Visualisation Into Reality

Constantly I come across people who do not seem to get the results of the powerful Visualisation process. Its because over the years 2 VITAL SECRETS have been side stepped leaving Visualisation relegated to a mechanical imagination.

Read More

How To Become A Life Coach In 8 Steps?

How to become a Life Coach in 8 Steps? I’m pretty sure that you’ve already made up your mind to become a life coach and that’s the reason you’re here. However, remember that it’s a responsibility and also not to forget it’s probably one of the most rewarding professions in terms of satisfaction. Apart from

Read More

8 Reasons Why You Need To Hire A Brand Consultant For Your Organization In India

8 Reasons Why You Need To Hire a Brand Consultant for Your Organization in India A dynamic market environment requires constant assessment for value creation to suit the changing market needs. A well researched strategic vision that assesses both the internal and external of your organisation is a sure shot way to success of your

Read More

Beat Insomnia With 2 Simple Techniques

It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.

Read More

One Simple But Powerful Technique To Keep You CHARGED And On TOP OF THE WORLD Every Day. Day After Day

How many times has it happened that you attended a wow Motivational Seminar and came back super charged only to find yourself back to where you were a week or two later?

Read More

Trump: The Power Of A Sign Off Line

The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.

Read More

Is Branding On A New Highway!

Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..what it connotes, memorability ease, linkages to functional use and a subvert but intangible psychological connection etc.

Read More

The Undercurrents Of Brand Creation

PADMAVATI OR PK OR KJ..Boy..MARKETING LESSONS FROM GENIUSES AT THEIR BEST The Pattern continues without fail. And It always works. The proven formula. Set up a slightly controversial topic.

Read More

Five S-Mart Tips When You Buy From Places Like D-MART

Background: People who run such stores are one of the richest in the world. They haven’t got there by giving away things far cheaper than others, whatever be the quantity.

Read More

The New Virat-Anushka Ad. Looks Like The Brands Seem To Have Missed The Plot

The sign off question when Brands embark on these Ads. Does it make you want to run and buy Manyavar clothing? If it doesnt then the Ad has spent money promoting them and their relationship more than the brand.

Read More

4 Simple Tips To Achieve The All Important Ownership From Employees

1. Make them a part of the larger picture. Share company goals with them openly. 6m/12m/3yrs and seek their inputs.MOST importantly incorporate at least one of their inputs into your plan .

Read More

BYJU’S Gets Funded Exit Creativity. Enter SHARUKH KHAN

It is incredibly amazing how even an organisation like Byjus which had created a great footprint through both ideation and implementation on the creativity front, once funded, loses its plot.

Read More

4 Power Packed Techniques To Create An Incredible Brand In Just 8 Mins Of Video

HOW TO CREATE YOUR OWN BRAND. FOUR POWERFUL TECHNIQUES

Read More

Intrusive Thoughts Vs Thinking

You don’t control the guy shouting random things in the street, but you do control how you react to what you hear. Understanding that thoughts (the experience) are different from thinking (the reaction) can expose a way out of struggling with your mental health.

Read More

Just This One Habit Alone Will Catapult Your 2018 To Magical Highs

Even if all Resolutions are kept aside but if you follow just this one habit relentlessly every day, your world will transform into something miraculously enviable.

Read More

Series: Is Branding On A New Highway?..The Ambassador Game

Long ago the world of Marketing was introduced to the acronym AIDTEA. While the Marketing Tools and consumer profiles may have changed, the 6 stages of A to A, Awareness to Adoption have remained and will remain constant.

Read More

How To Erode A Brand’s Equity With Just Rs.7

LIFESTYLE STORES SHOW YOU HOW Studies have shown that it takes 7 times the effort to build a new customer compared to retaining an existing one.

Read More

The Two Most Powerful Words

Beware! When you use these 2 words you are unleashing an energy that’s so powerful that it will manifest into reality anything connected with it. A sheer transformational power.

Read More

The Power Of 21 To Achieve Anything You Want

Did you know that when a hen lays an egg, it sits on it and gives warmth continuously with unalloyed faith? And do you know how long is it for? 21days! Yes, 21 days! Not one day less.

Read More

India’s Brand Superstars Of The Millennium

Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ. Three fundamental principles, in my opinion,converge in their race to stardom.

Read More

How Hypocritical Are We?

When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low, we resisted tooth and nail, got complaint numbers direct to the cops etc and put the fear of God into him. BUT NOW, When a $50

Read More

How Great Start-Ups Are Losing The Plot Thru A Funda Error!

We’ve seen time and again some great companies, especially start-ups, taking off at supersonic speed and then slowly but surely sliding at an equally fast rate. Simply because they missed the fundamental premise. The same reason why they succeeded.. they overlooked.

Read More

Brand Rajini. Is It Worth The Leap

Once again the lights are On. Though emitting a different frequency and with the focal lens realigned. Will he? Won’t he? As the rumour mills do their bit, here’s a peek at whether the Brand’s leap into politics is worth it?

Read More

VIJAY PARTHASARATHY.

Energising Brands | Elevating Minds

© 2024 VIJAY PARTHASARATHY.

Contacts

vijaypsarathy21@gmail.com

mantras@vijayparthasarathy.com

vijay@thegoldenladder.in

+91 9980466244

+91 9880009453

Bangalore

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VIJAY PARTHASARATHY.

Energising Brands | Elevating Minds

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